I think businesses have been getting really good at asking the question “What is it for?”. We hunt down who’s using our product, find out what they’re trying to do with it, and make it even better for them. The dream is to build something that seems fundamentally necessary to the person employing it.
A question that might be missing— Is it good for us?
No, there won’t be a clear answer. The power lies in the question. What happens when businesses ask if what they’re doing is good for the person using it?
Not optimizing an area in their life.
Not doing what they’re trying to use it for as well as possible.
Actually enriching their life in a net positive way.
Good to ask for both people it employs and the people it serves. And in the meantime, when you’re using something, why not ask- Is how I’m using this good for me?